Hey Snackers,
This playboy tortoise with an unstoppable libido may have single-handedly saved his species from extinction. Now Diego is heading home.
Markets edged up to start the the week before Wednesday's signing of the US/China "Phase 1" trade deal. Here's what's believed to be in it (picture soybeans and grains).
Water is the essence of wetness... for Cott Corp. Canada's drinks/filtration company treated itself to acquire Primo Water for $775M. Cott's so enamored with water that it sold off its soft-drink biz and quit coffee/tea. Now it's even adopting Primo's entire brand — Cott is marrying Primo, taking its name, and paying it $775M.
Primo follows the ol' razor/razor blade biz model... You're lured in with cheap razors, but then have to refill with pricier blades (#hygiene). With water, Primo can barely make any money (but hook you) with its water dispensers, then make bank when you come back to exchange/refill your huge water jugs:
Do less, more... Companies like Coca-Cola try to do more, more. Coca-Cola is a soda company, but it owns hundreds of non-soda brands from Dasani to Vitaminwater. Cott's doing the opposite: selling off its non-agua brands to focus solely on water (btw — it owns green glass bottle legend Mountain Valley).
Selling search data is so 2019... That's why 23andMe is capitalizing on your DNA instead. The genetic testing unicorn first helped you find your long-lost cousin from Angola. Now it's sold the rights to a psoriasis drug it developed using its very own genetic database.
You are the product... literally. 23andMe makes money selling DNA kits ($99-$199), selling its DNA data to a pharma company, and now also by developing (and selling) its own drugs. All these money moves involve your DNA, which you're paying them to give them.
23andFree?... What if 23andMe made its core product (DNA ancestry kits) free instead? That would probably add millions of new customers, leading to more genetic info... which could lead to more drugs developed from all that extra research. That would make 23andMe look more like Facebook — it's free, but Facebook (and Insta) use your data to deliver you targeted ads. That's how FB makes $$$.
Disclosure: Authors of this Snacks own shares of Beyond Meat
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