Better have my money… Better yet: my billions. Rihanna was already the richest female musician on Earth, and second only to Oprah as the richest female entertainer. Now, the music icon has another title to put under her umbrella: billionaire.
Contour stick in "mocha"... Fenty launched in 2017 as a 50-50 joint venture with French luxury giant LVMH, which owns 75 brands — including Dior, Bulgari, Dom Pérignon, and Sephora. At its debut, Fenty was hailed as groundbreaking for offering 40 inclusive foundation shades, many of which sold out in days.
Celeb-preneurship is thriving.. The old celeb model: stars getting paid to put their name and face behind a brand's product. The new model: stars own the products and their marketing. Instead of promoting other brands, celeb-preneurs leverage their massive followings to push their own – like Rihanna with her 103M Insta followers. That's led to successes: Kim K & Kylie's beauty companies are worth $1B+, Jessica Alba’s Honest Co just IPO’d, and Jay-Z's Tidal was snatched by Square.