Subscribe

Walmart reveals what's included in its $98/year Amazon Prime rival: Walmart+

Wednesday, September 2, 2020 by Snacks

We promise this isn't about Amazon... Suuureee. Walmart unveiled the deets of its Amazon Prime subscription rival, Walmart+ (creative). The service launches on September 15th and costs $98/year, less than Prime's $119 price tag (take that, Bezos). Here's what's in the cart:

  1. Unlimited free delivery: Free delivery from Walmart stores for over 160K items, from groceries to tech (with a $35 minimum order). Walmart's driving it up "as fast as same-day."
  2. Scan & Go: Scan bananas and t-shirts using the Walmart app in stores, then pay in-app for a cashierless-experience (can see this one going wrong — #fakescan).
  3. Fuel discounts: Save up to 5 cents a gallon (wow) at 2K gas stations.

But does it come with TikTok?... Walmart wants to acquire TikTok to leverage its massive ecommerce reach (wait for it — to crush Amazon). Walmart+ is yet another play to compete with the 'Zon. Prime is the secret sauce of Amazonian success, because perk-filled subscriptions are loyalty builders.

THE TAKEAWAY

This isn’t a Prime-killer, but it might stop the bleeding... Let's be honest: these perks probably won't win Walmart new customers. But they might keep existing customers from ordering more on Prime — especially when it comes to grocery delivery:

  • Walmart makes over half its sales from groceries and is the US grocery leader. Its online grocery biz has been growing dramatically. Buuut...
  • Over half of Walmart’s top-spending families have Prime memberships — since they're paying $119/year, they might as well use Amazon's free grocery delivery instead. Walmart's hoping Walmart+ will keep them loyal.
Subscribe to Snacks