2 dollar store companies, 30K American locations... Stocks of dollar chains are living their best lives. Dollar General's CEO put it best: "The economy is continuing to create more of our core customer. " While rising American inequality's been great for his business, the trade war hasn't. Then last week happened:
Red pill or blue pill?... Imports from China made dollar stores possible. But Trump's latest tariffs (a 15% tax on $110B of Chinese goods) just kicked in Sunday. That left dollar store managers with 2 options: raise prices by 15% (make customers pay) or don't raise prices (pay the tariffs themselves). But they twisted into 3 way more creative options:
Dollar stores get a "10" for dodge-ability... Those 3 tricks above didn't completely offset trade war pain, but Wall Street is pumped that they're adjusting well. Other retailers aren't as nimble. Picture shoe, apparel, and electronics companies — you can't just up and move a Nike, Ralph Lauren, or GoPro factory. And Abercrombie can't start stocking American Eagle henleys to avoid tariffs (the teens will notice).