In Da Club(house)... you can find more than 50 Cent. Audio-based social network Clubhouse just raised some fresh cash... at a reported $1B valuation. That's 10X its valuation in May, when the invite-only app raised $12M with just 1.5K users — now it has a whopping 2M (less #exclusive). How it works:
Show me the money... Clubhouse doesn't make any (yet). But it might eventually, thanks to its hosts: in addition to humble-flexing its fundraise, Clubhouse also revealed plans to help creators get paid. Think: subscriptions, tipping, and ticket sales for exclusive talks. It's also using part of the funding to launch a Creator Grant Program, to support emerging hosts and entertainers. Later down the line, it could choose to take a cut of creators’ $$$ — or charge its own subscription.
Exclusivity builds buzz, but quality builds loyalty... Cue the Fyre Festival memes. While hype-driven FOMO might drive downloads, people won't stay if the experience falls flat. Investment in creators is key — giving them a reason to stay gives everyone else a reason to stay. That's why: Facebook paid TikTok stars to post on Instagram Reels, TikTok created a $200M fund for creators, and now... Clubhouse is rolling out cash incentives for talent.