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TJ Maxx crushes sales by offering America "affordable splurge" vibes

Snacks / Wednesday, February 26, 2020
_When you hit TJ Maxx, Marshalls, and Home Goods all in the same day_
_When you hit TJ Maxx, Marshalls, and Home Goods all in the same day_

Coming in hot off the rack... Discount retail giant TJX is the company behind TJ Maxx, Marshalls, and Homegoods (the "treat-yo-self-without-going-broke" trifecta). It reported expectations-shattering sales growth, sending its stock up 7% to a record high. We'll discount the details for you:

  • TJX: Quarterly same-store sales popped 6% from last year with $985M in profit. TJX has opened ~1,100 stores over the past 5 years and its market value is a whopping (and surprising) $77B (that's 7 Lyfts) — for reference, Macy's is $4B. On that note...
  • Retail peers didn't fare as well: Burlington's sales (you know, the Coat Factory) grew a measly 0.6% last quarter while Macy's dipped 0.5%. Meanwhile, JCPenney hasn't posted a gain since 2017, and last month announced it was closing 6 more stores. Oh, and JCP's stock costs less than $1.

It's beating the retail-apocalypse... With brick-and-mortar retail stores closing all over, TJX stands apart from the rest. Part of its success is in creating the "treasure hunt shopping experience" — nothing beats finding a $40 Michael Kors purse in a heap of sweaters.

TJX is all about embracing the "affordable splurge"... The bargain-reputation is TJX's bread and butter — it's not trying to hide its love of price-slashing. TJX's CEO: "What once, maybe, wasn't as cool to give a T.J. Maxx or Marshalls bag has now become very cool." Okay, very cool might be an overstatement, but... you get it. As economic inequality rises, Americans are turning to TJX for brand names, at a discount.

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