Hey Snackers,
Don’t try rolling down the 405 with this bimmer: at the Winter Olympics, BMW took its lux innovativeness to the slopes with a two-person BMW bobsled.
Stocks fell to start the week as tech continued slumping. In recovery news, employers added a record 6.6M jobs in President Biden’s first year in office. Meanwhile, Canada’s capital has declared a state of emergency as the country enters its second week of Covid mandate protests.
Flight costs $80… but the overweight luggage costs $180, and we hope you packed a sandwich. Budget airlines like Spirit and Frontier are (in)famous for low prices, zero frills, and pricey add-ons. They rebounded from the pandemic quicker than legacy airlines because their primary customers — thrifty vacationers — returned to airports before business travelers. Now America’s two budget behemoths are tying the knot: Frontier and Spirit agreed to a $6.6B merger, creating what would be the fifth-largest US airline: #FrontSpirit (real name TBD). Yesterday Frontier’s stock rose 3% and Spirit’s soared 17%.
Battling the Big Four… by adding one more. The Frontier-Spirit deal is the latest in a long line of airline mergers: American, Delta, United, and Southwest were formed from 10 airlines and make up 80% of US air traffic. #FrontSpirit would command only 10% market share, but it could face a tough path forward:
Takeoff can be tricky when regulators want you grounded… Frontier and Spirit insist that their merger will benefit customers by providing low-cost flights in more cities. But while the deal may have taken off without trouble during past presidencies, analysts say Biden’s “big is bad” approach could complicate the deal. Plus, Frontier and Spirit have the industry's worst customer-satisfaction ratings, and the new airline could face competition for cost-conscious flyers from the likes of American, which is expanding its budget flights.
Honey & Berries… a match made in swipe heaven. Yesterday, Bumble made its first-ever acquisition with quirky five-year-old French dating app Fruitz. ICYMI, Bumble is the popular dating app where women make the first move. Bumble’s already in some European countries, but the US and Latin America still make up more than half its users. Meanwhile, Bumble’s other dating app, Badoo, has more than 300M users worldwide. With Fruitz, Bumble is doubling down on its Euro reach.
Financial stability > ship stability… The pandemic has influenced younger generations to value financial stability over serious relationships. Only 1 in 10 Gen Zers says they’re “committed to being committed.” Millennials still make up the majority of app users, but in saturated markets like the US, new growth has been hard to come by. Now:
It’s not one size fits all... when it comes to dating. Because in order to reach your customers, you have to know your customer. That’s why rival Match has scooped up dating sites like Harmonica, which caters to Middle Eastern users, and OurTime, which is designed for singles age 50 and older. As millennials start to age out of dating apps, Gen Z represents the next big market for paying customers. That means offering more friend-zone-friendly features (like: Bumble BFF) and incorporating interests — or funny fruit icons — over swipeable pics.
Authors of this Snacks own shares of: Alphabet, Spotify, Amazon, Match, and Delta
ID: 2028407