Cybertruck is shaking... Yesterday, President Biden visited Ford's Dearborn, Michigan plant to check out a shiny new toy: the all-electric F-150 Lightning pickup. Tonight, Ford will publicly reveal deets about the highly-anticipated EV. Spoiler from Biden, who took it for a spin: "This sucker’s quick." But there was more to Biden’s agenda than a joy ride...
The Madonna of metal... Ford's F-150 (non-electric) has been the best-selling vehicle in the US for 39 years straight. Ford sold nearly 800K F-Series vehicles last year, because America loves a good pickup...
This could be the first "EV ambassador"... Tesla gets a lot of hype, but it's not an "ambassador" for democratizing EVs across the US. CA accounts for 35% of Tesla's sales. Meanwhile, F-150 sales are strongest in red states, with Texas being its No. 1 market. Winning over F-150 owners means winning over America’s heartland — and electrifying it. That's exactly what Biden's trying to do. If F-150 owners like Lightning, it could be a turning point for EV adoption.