Remember that low-tech, Razor scooter you loved as a 9-year-old?... Big-kid electric scooters are taking over now. Bird is the Santa-Monica based scooter pioneer that just scooped up Berlin-based competitor Circ, which scoots across 40 cities in 14 European countries (and the UAE). Here's the scoop:
An unprofitable ride... Major scooter operators like Bird, Lime, Uber, and Lyft all laid off employees recently — Circ fired 10% of its team before selling itself to Bird. Even though Bird's surged to a $3B valuation in less than 3 years of life, here's 1 key reason it's so unprofitable: Bird scooters in some cities only last for 23 days on average before they have to be replaced, according to Oversharing.
Just like delivery apps... We've talked about consolidation in the mafia-style food delivery wars. The heat is also turning up in the scooter market, where rivals like Spin, Jump, and Skip compete over sidewalk real estate. Food delivery and scooter startups similarly face little loyalty from app-comparing "promiscuous" customers, and low (to no) profits. So scooters are now merging to cut their growing costs to compete.