Rebound

Snap stock has subtly/shockingly almost tripled since February

Snacks / Monday, July 08, 2019

Something happened over Spring Break... Snapchat changed. Parent company Snap shares have nearly tripled since February, driven by analysts upgrading their price targets for the stock. And that's been driven by Snapchat strengthening — and then flexing — the two biceps of tech apps: growth and engagement.

Left Bicep = "Growth"... The last time Snap updated us in March it had 190M daily active users. To grow beyond that, it's made two key moves:

  1. Viral filters: That gender-swapping filter in May more than doubled the number of daily app downloads from 600K to 1.5M.
  2. New app: Finally updating its glitchy Android app increased the number of people snapping by 6%.

Right Bicep = "Engagement"... To enhance the time users spend in the app, Snapchat launched games in April:

  • Bitmoji Party: Snapchat's 1st original game was deeply multi-playered so you could spend time with your friends' digitally-better-looking avatar versions of themselves.
  • Bitmoji Tennis: Just launched last week, the new game lets you hit a microphone button to yell at your opponent — without having to leave the app.

Snapchat is covering steps #1 and #2 (growth and engagement)... Now it's gotta focus on Step #3: making money. A shocking 90% of all Americans age 13-24 use Snapchat, so the app's trying to monetize them through ads — and its revenues impressively rose 39% in the 1st quarter. But investors eventually want profits, and that means nailing step #3 as it flexes its growth and engagement.

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