Wednesday Sep.30, 2020

🍔 Beyond's juicy mainstream win

_A burger so mainstream, it's everyone's Halloween costume_
_A burger so mainstream, it's everyone's Halloween costume_

Hey Snackers,

Here's an incredible headline to start your Hump Day: "A kitten that looks like Baby Yoda was rescued from a CA wildfire." A kitten that looks like Baby Yoda.

Stocks inched down as global COVID cases appear to be resurging. Understandably, airline stocks got the worst of yesterday's dip.

Planted

Beyond Meat jumps on a juicy Walmart win: it passed "the mainstream test"

Snagged some prime real estate... next to prime rib. Beyond Meat just secured a whole lot more space for its plant-based patties in the fresh meat aisle. Beyond stock jumped 9% after the company announced it's expanding to 1.6K more Walmart locations. Ever since its Walmart debut in 2015, Beyond has grown its patty and sausage presence in the retailer's fresh and frozen aisles. Now, it's surpassing plant-based rival Impossible:

  • 5,300: The number of Walmart stores in the US, including Sam's Club.
  • 2,100: The number of Walmart stores that sell Impossible meat.
  • 2,400: The number of Walmart stores that will sell Beyond meat, up from just 800 before this deal.

Well done on the price cutting... That's how Beyond likes its goals cooked (don't settle for medium-rare). Beyond wants to “make plant-based meat accessible to all." But then it realized that its plant meat costs 2X as much as regular beef.

  • With the meat shortage we saw early on in COVID, Beyond aggressively tried to narrow the big price gap to get in on the action. Enter...
  • “The Cookout Classic”: Beyond's 1st semi-hoardable, relatively affordable offering. Think: a 10-pack of patties at $6.50/pound vs. a 2-pack at $12/pound.
  • Heating up: If Beyond and Impossible start competing on price at Walmart, we can expect the "real meat" difference to narrow even further.

Beyond is passing the mainstream test... Beyond's real goal is to get most meat-eaters eating its pea protein patties. Early adopters were vegans and vegetarians, but this Walmart deal proves it has expanded beyond that. Walmart is the keystone of accessibility and mainstream-ness in America. Read between the grill lines: Beyond must be performing well with shoppers if Walmart decided to triple the number of stores that offer it.

Stitched

Stitch Fix customers are basically dropping the "Fix"

Pizza fix, wine fix, Netflix, Stitch Fix... One of these does not belong in the corona-conomy. Stitch Fix is the online personal styling service that uses stylists and algorithms to send you curated boxes of outfits each month (are you boho chic or sporty grunge?). Stitch Fix was a rare profitable young techy start-up — now, it's back to unprofitable basics:

  • Stitch Fix lost $44M last quarter, compared to a $7M profit during the same quarter last year. Shares plunged 14% after the update last week.
  • “Undoubtedly not what it was pre-COVID": Stitch's thoughts on the overall demand for clothes. Your personal stylist is whichever sweats came out of the dryer first.

Drop the last name... Like Madonna, but not at all. Stitch Fix's customers have been increasingly dropping the "Fix" (aka: the stylist-curated subscription part that it's known for). Earlier this year Stitch intro'd "direct buy," offering the option to buy individual clothing items. While this makes Stitch Fix way less interesting (and Fix-y), it provides:

  • More price flexibility: People aren't as willing to pay for a box of blazers and floral maxi skirts that they'll probably only wear to the grocery store.
  • More choice specificity: Stitch's women’s activewear sales surged 350% last quarter compared to last year as people traded work fits for workout fits.

The value is in the "Fix" — and Stitch could lose it... While direct buy is helping Stitch coast, the auto-ship Fix subscription is the real money-maker. Monthly recurring revenue is what makes companies like Netflix beloved by investors. Yesterday, Amazon launched a $5/month ‘personal shopper’ Prime service for men (it already has a women's one). Amazon can afford to offer lower prices and better data insights, throwing another wrench into Stitch's "Fix" biz.

What else we’re Snackin’

  • Bevvy: Coke teams up with Molson Coors Beverage (dropped the "Brewing") for the US launch of its Topo Chico Hard Seltzer.
  • Handy: Amazon unveils new biometric tech called "Amazon One" so that you can scan your palm to pay at its Amazon Go stores.
  • Sad: Disney is laying off 28K US employees as the pandemic continues to crush its parks and resorts business.
  • Cashed: Google will no longer allow apps like Netflix and Spotify to circumvent the 30% app store "tax" with their own billing systems.
  • Plush: Bed Bath & Beyond teams up with Instacart and Target-owned Shipt for same-day delivery before the holidays.
  • Truckload: Walmart Canada triples its order of Tesla's upcoming Semi all-electric trucks as part of a big sustainability push.

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Wednesday

  • Palantir's stock expected to begin trading on the New York Stock Exchange
  • Asana prepares for Direct Listing its shares

Disclosure: Authors of this Snacks own shares of Blackstone, Walmart, Amazon, and Beyond Meat

ID: 1348024

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Latest Stories

Today’s earnings: Who’s making money edition

Here are some some notable numbers out this morning, as earnings season gathers steam. Thursday’s main event will be Netflix after the close of trading. (Keep an eye on its advertising business.) But until then...

7.13%

The 30-year fixed rate mortgage is back above 7%, according to weekly numbers from the Mortgage Bankers Association, the highest level in four months. High borrowing costs are creating havoc for would-be buyers, as affordability lingers at the low levels not seen consistently since the late 1980s.

Business

Amazon’s spy ops on rivals: shell companies, printed docs, and a fake Japanese streetwear brand

Some companies check out rivals’ websites, stores and public filings to stay abreast of the competition. Amazon made its own fake shell company and brands, transacted hundreds of thousands of dollars per year undercover on competitors’ platforms, and kept its intel operation a secret for nearly a decade even from others at Amazon, according to a fascinating investigation by the Wall Street Journal.

Working as a seller called Big River, a secret group of Amazon employees gained access to rival platforms, including Walmart, FedEx, and Alibaba. They used Big River email addresses and went to seller conferences as Big River employees. They even stayed hidden within Amazon itself. These employees would take screenshots of competitors’ systems that they would then show others at Amazon in person to avoid an email paper trail.

Perhaps most strange of all, the company created a fake Japanese streetwear brand called “Not So Ape” (clearly a play on A Bathing Ape) and continues to sell products from the brand on a Shopify store, presumably as an attempt to learn the inner workings of the shopping platform. Of course, copying is old hat for Amazon.

In meetings where they’d use this clandestine information to inform Amazon’s own business practices, the group resorted to literal paper. “[T]he team avoided distributing presentations electronically to Amazon executives. Instead, they printed the presentations and numbered the documents. Executives could look at the reports and take notes, but at the end of the meeting, team members collected the papers to ensure that they had all copies."

Working as a seller called Big River, a secret group of Amazon employees gained access to rival platforms, including Walmart, FedEx, and Alibaba. They used Big River email addresses and went to seller conferences as Big River employees. They even stayed hidden within Amazon itself. These employees would take screenshots of competitors’ systems that they would then show others at Amazon in person to avoid an email paper trail.

Perhaps most strange of all, the company created a fake Japanese streetwear brand called “Not So Ape” (clearly a play on A Bathing Ape) and continues to sell products from the brand on a Shopify store, presumably as an attempt to learn the inner workings of the shopping platform. Of course, copying is old hat for Amazon.

In meetings where they’d use this clandestine information to inform Amazon’s own business practices, the group resorted to literal paper. “[T]he team avoided distributing presentations electronically to Amazon executives. Instead, they printed the presentations and numbered the documents. Executives could look at the reports and take notes, but at the end of the meeting, team members collected the papers to ensure that they had all copies."

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Scuba Diving in the Wild Blue Yonder in French Polynesia
Crypto

Worldcoin pivots to the blockchain… with a 'humans only' discount

Worldcoin, the “proof of personhood” crypto project launched by OpenAI’s Sam Altman, said it plans to launch its own ethereum layer-2 (L2) blockchain dubbed World Chain. The pitch: a blockchain where it’s both easier and cheaper for people to transact than bots.

Worldcoin has made waves for its iris-scanning metallic orb that promises a future where people can mathematically prove they’re real humans and not AI bots.

But it’s run into trouble: the orbs have been banned across Europe and Africa, and the associated WLD crypto token has plunged 50% over the past month.

For project insiders, who reportedly received a token allocation of 25% of supply, that could equal significant losses. 

Which is what may make World Chain attractive. Crypto exchange Coinbase launched its own L2, Base, last year. Base has since seen rapid user growth — activity that’s generated the exchange millions of dollars in weekly fees

Worldcoin could benefit from similar revenue if its L2 is adopted around the world.

But it’s run into trouble: the orbs have been banned across Europe and Africa, and the associated WLD crypto token has plunged 50% over the past month.

For project insiders, who reportedly received a token allocation of 25% of supply, that could equal significant losses. 

Which is what may make World Chain attractive. Crypto exchange Coinbase launched its own L2, Base, last year. Base has since seen rapid user growth — activity that’s generated the exchange millions of dollars in weekly fees

Worldcoin could benefit from similar revenue if its L2 is adopted around the world.

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Snacks provides fresh takes on the financial news you need to start your day. Chartr provides data visualizations on business, entertainment, and society. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Business

Smooth sailing? Not for superyachts

Sales of the luxury boats sank 17% last year. Meanwhile, Super-SUPER yachts (over 650 feet long) took the biggest sales dip, falling around 40%. Part of the problem: a pandemic-era backlog has led to a three- to four-year waitlist for new yacht orders. Meanwhile Russian oligarchs — former MVP customers — are largely out of the boat-buying business due to sanctions.

Dr Martens shares have been stomped

American sales of Docs have dropped

2024-04-17-ai-capabilities-site

AI is getting good at a lot of different tasks

Business

The monkey’s paw curls on endless shrimp

Red Lobster’s shrimp promotions may have contributed to jumbo problems for the company.

The seafood chain is considering a bankruptcy filing to deal with cash flow problems, Bloomberg reports.

Red Lobster has been weighed down by pricey leases and labor costs, but it’s important to remember that it also blamed an $11M operating loss last fall in part on too many people going crustacean-mode on its Ultimate Endless Shrimp deal.

“The proportion of the people selecting this promotion was much higher compared to expectation,” said Red Lobster owner (and seafood supplier) Thai Union Group last year. The chain bumped the price of infinite shrimp by 25%, but Lobsterfest and Cheddar Bay Biscuits may not be enough to save it from Chapter 11.

“The proportion of the people selecting this promotion was much higher compared to expectation,” said Red Lobster owner (and seafood supplier) Thai Union Group last year. The chain bumped the price of infinite shrimp by 25%, but Lobsterfest and Cheddar Bay Biscuits may not be enough to save it from Chapter 11.

Power
Rani Molla
4/17/24

Elon Musk’s car company pays for Elon Musk’s security company

Elon Musk is a rich man who owns a lot of companies. One way he keeps those companies and himself rich is by making his companies support his other companies. Left pocket, meet right.

TechCrunch’s Sean O’Kane dug into Tesla’s latest annual proxy statement to find out the value of these relationships.

Musk’s Tesla bought ads on Musk’s X, aka Twitter, to the tune of $200,000 just through February this year. Tesla also paid X another $200,000 this year and a million in 2023 for “commercial, consulting and support agreements.” Musk’s SpaceX has also advertised on X, presumably helping prop up some of the budget the company has lost from non-Musk advertisers Musk seems hell-bent on driving away. Musk’s Tesla paid Musk’s SpaceX $800,000 to use a private jet and paid Musk’s The Boring Company more than a million dollars for “commercial agreements.”

It also turns out that Musk owns a security company, whose job it is to protect Musk. Naturally Musk’s Tesla paid Musk’s security company nearly $3 million since entering into a service agreement in December 2023. Apparently that represents just a “portion of the total cost of security services concerning Elon Musk,” so presumably Musk’s other companies will be left to foot the rest of the bill.

Musk’s Tesla bought ads on Musk’s X, aka Twitter, to the tune of $200,000 just through February this year. Tesla also paid X another $200,000 this year and a million in 2023 for “commercial, consulting and support agreements.” Musk’s SpaceX has also advertised on X, presumably helping prop up some of the budget the company has lost from non-Musk advertisers Musk seems hell-bent on driving away. Musk’s Tesla paid Musk’s SpaceX $800,000 to use a private jet and paid Musk’s The Boring Company more than a million dollars for “commercial agreements.”

It also turns out that Musk owns a security company, whose job it is to protect Musk. Naturally Musk’s Tesla paid Musk’s security company nearly $3 million since entering into a service agreement in December 2023. Apparently that represents just a “portion of the total cost of security services concerning Elon Musk,” so presumably Musk’s other companies will be left to foot the rest of the bill.

Tech

A social app, but it’s just voice notes on 2X speed

Airchat is basically X meets Clubhouse, and Silicon Valley types are all over it. The social app consists of a feed of audio snippets that plays continuously on 2X speed until you press pause. The speed makes sense: chugging a cold brew and plowing through podcasts on 2X speed is a rite of passage for modern multitaskers.

A surge of new users joined Airchat over the weekend, joining entrepreneur Gary Vaynerchuk and Y Combinator CEO Garry Tan.

If users don’t want to inhale voice notes at hyper speed, there is a somewhat hidden way to adjust Airchat’s cadence, but it’s an intriguing feature. User-generated audio has struggled to break out of a niche, so targeting the personality that wants to listen to a podcast at twice the speed is one way to make the user experience more efficient.

A surge of new users joined Airchat over the weekend, joining entrepreneur Gary Vaynerchuk and Y Combinator CEO Garry Tan.

If users don’t want to inhale voice notes at hyper speed, there is a somewhat hidden way to adjust Airchat’s cadence, but it’s an intriguing feature. User-generated audio has struggled to break out of a niche, so targeting the personality that wants to listen to a podcast at twice the speed is one way to make the user experience more efficient.