Before Spotify and Apple Music... You turned to Pandora for "stations" that matched your mood, fiercely skipping to find that one song. But when you tired of Michael Bublé-ish, you'd turn to edgier SoundCloud — your go-to for mashups and 50-minute tropical house mixes. The Berlin-based startup has been out of the limelight for years, but it just got a $75M investment from Sirius XM (which, coincidentally, owns Pandora):
Still around... SoundCloud made $127M revenue in 2018. But it's moved further from the DIY roots that made it popular, while still lagging on the mainstream/money-making front. FYI, both Twitter and Spotify tried to acquire SoundCloud — and both deals fell apart.
SoundCloud was late to the 'License Game'... Its early biz was more like users uploading songs to YouTube without copyright licenses. Now, record labels insist on licenses to use their artists' music (they can get paid on streams). Spotify was quick to strike these license deals, letting it to offer many more songs/artists (and draw more subscribers). By the time SoundCloud made its 1st label deal in 2014, Spotify and Apple Music were already leaders.