Snap finally launches a desktop version of its app, tapping into the infamous yet lucrative “side-tab economy”

Vintage, so adorable... not the "Mean Girls" skirt. Snap's latest move is so old school it's almost innovative. After more than a decade as a mobile-only app, the little ghost is coming for your laptop. Snap’s launching a web version so that you can send disappearing puppy-face pics on your desktop too.

• Snapchat for Web will initially be available only to subscribers of Snapchat+, its new $4/month subscription. And only in the US and some other English-speaking countries.
• Do less: The site will launch as a stripped-down version of the app, focused on chats and video calls (no Stories yet). Snap says its average caller spends 30 minutes/day on calls.

Feeling ghosted... by investors. Snap stock is down 70% this year after it said it would miss its earnings guidance for its latest quarter (FYI: it reports Thursday). In May, Snap warned of slowing growth. Now it's trying to spark engagement with its core user base:

• Save the Snap streak: Snap says it’s used by more than three-quarters of 13- to 34-year-olds in key markets, like the US and UK. These Gen Z’ers and millennials will be more likely to Snap between classes and Zoom meetings.
• Case in point: Snap’s web offering features a privacy screen that hides the Snap window when you toggle away for another task (think: Excel when your boss walks by).