Snap goes back to the future (Snap Inc./Getty Images)
Vintage, so adorable... not the "Mean Girls" skirt. Snap's latest move is so old school it's almost innovative. After more than a decade as a mobile-only app, the little ghost is coming for your laptop. Snap’s launching a web version so that you can send disappearing puppy-face pics on your desktop too.
Feeling ghosted... by investors. Snap stock is down 70% this year after it said it would miss its earnings guidance for its latest quarter (FYI: it reports Thursday). In May, Snap warned of slowing growth. Now it's trying to spark engagement with its core user base:
The side-tab economy has intensified… since the rise of WFH. The side-tab economy = everything you do on your desktop between Google Meets, classes, and deadlines — from bathing-suit shopping to Twitter scrolling. Snap wants to be a tab you always have open during your workday. And its biggest rivals, TikTok and Insta, already have web offerings.