Because you need that fall transitional cropped sweater ASAP... "fast fashion" became a thing: it's the art of catching new trends and pumping out styles quick with efficient supply chains — and the big 3 have been H&M, Zara, and Forever 21. Now Forever 21 and its satin belted 800 stores are reportedly filing for bankruptcy.
Travel back to 1984... Mock turtlenecks were in and a South Korean immigrant couple with $11K founded a store in LA committed to chambray, bomber jackets, and anything that had staying potential (fyi, Forever 21 is still private — you can't buy the stock). That fast fashion trend it rode hit a peak this decade, but now the leaders are feeling pains. Fast.
Fast Fashion's losing to its opposite... sustainable fashion. Sure, Forever 21 is also dependent on physical stores and malls that are struggling — but overall, the used fashion industry is now suddenly expected to pass the fast fashion one within a decade. Here's who's out-dressing fast fashion: