Success is buying $3 glasses from a stand... and having everyone think they're Ray-Bans. Facebook disagrees, so it's partnering with Italian glasses giant Luxottica for its upcoming smart glasses. Luxottica makes fancy shades from luxury brands like Persol, Prada, and Oliver Peoples. But Zuck is only interested in its Ray-Bans:
Is Facebook throwing shade?... FB would love to be the one to finally make smart glasses a thing, since all its tech peers have so far failed so far.
Facebook thinks it can make this work by removing the "Facebook"... So far, Big Tech's smart glasses simply haven't provided much usable value. Facebook's differentiator: it's partnering with a well-loved sunglasses brand instead of designing the frames itself (like the other techies did). They're branded Ray-Ban glasses — not Facebook glasses. FB thinks it can avoid its competitors' failure by making "the first truly fashionable smart glasses.”