Match drops 5% as Facebook Dating just happened

Whip out the pint of gelato and romcom marathon... Tinder-owner Match is feeling the pain as Facebook's dating feature goes live in the US (just update your app and opt-in if you're looking to mingle). Technically, Facebook told us last year that this was coming, but here's the love story timeline.

• 1st date (fall 2018): Colombia. The magic begins when Facebook started testing in the land of Arepas.
• 1st trip (winter 2019) Latin America. Facebook expands the tests regionally to Mexico and Argentina.
• 1st fight (spring 2019) Feedback. Listening to early users, Facebook updates the feature to make it easier to set up a profile (and creepily proposes a pic for you).
• Facebook makes it Facebook official (today): Another 19 countries enjoy access, including the US (Europe waits 'till 2020).

"If you're a bird, I'm a bird"... The Facebook dating concept is that simple. Since Facebook knows what you like/click/join/share, Zuck thinks he can play match-maker better than Tinder. But the most unique feature we could find in our Snacks research is "Secret Crush":

• Facebook Dating defaults to not matching you with friends, but there are 9 exceptions.
• If your sophomore Geography class partner is the one that got away, you can "Secret Crush" tag them.
• If they unknowingly reciprocate, Facebook makes the connection (warning: You get 9 "Secret Crushes" max).