But where are the cheddar-jalapeño Goldfish? [Ragnar Schmuck via Getty Images]
Pairs perfectly with a buttery chardonnay... cheddar-jalapeño Goldfish? The classic field-trip snack is getting an adult twist: Campbell Soup's Pepperidge Farms released a line of supersized Goldfish “Mega Bites” in sharp cheddar and jalapeño flavors. Goldfish said it's the first snack it’s created for grown-up tastes.
The snack that smiles back... If you hear the ’90s jingle in your head, Campbell is succeeding. The soup legend thrived early in the pandemic as homebound Americans stocked up on its pantry staples, like Snyder's pretzels, SpaghettiOs, and... Campbell’s soup. There was a Goldfish shortage in April 2020, and millennials even started buying canned soup — "a trend that many believed was not possible," Campbell's CEO said.
Let the customer choose your market(ing)... In the ’60s, Goldfish were marketed as bar snacks (Julia Child paired ’em with martinis). In the ’90s, Goldfish began marketing to kids by adding smiles to the fish faces. Goldfish chose kids as a target market, but adults chose Goldfish. Now that grown-ups are driving snack growth, Goldfish is pivoting to become “a beloved brand for adults.”