"Where to hide from investors"... We actually found a good Pinterest board for exactly that. In its first-ever earnings report since last month's IPO, Pinterest found a theme: slowing growth. Profits, revenues, user growth. All slowed. Then shares of the social-network-for-curating-nice-things dropped 15%. Here are 2 numbers to un-Pin.
- 3X: That's how many times larger the $41M loss was than analysts expected.
- 291M: That's how many Pinners there are out there showing off very nice/symmetrical pictures of anything.
Fewer pins, more promos... Your Snacks team compared Pinterest's average revenue per user — aka the number of ads users see as they scroll for the ideal guest bathroom wallpaper — to Facebook's.
- Pinterest made $0.73 of revenue per user last quarter.
- Facebook was almost 10-times that at $6.42.
- The key to profits for Pinterest: Add more ads mid-scroll without overly annoying customers (80% of them are American moms between 18-64).
This is the nicer social media company... It's nice by not showing users as many ads as other social networks do. And it's nice by not having as much misinformation/hateful news-focused content as Twitter, Facebook, Youtube, and other platforms do. One of those is nice for investors, the other not so much.