When your mouth just wants to relax... but you have 10,000 things to do. There's a sparkling water for that. Coca-Cola just announced AHA (actual name), a flavored sparkling water with almost as much caffeine as a soda. It hits shelves in March bursting with flavor combos like citrus+green tea or black cherry+coffee. But Coke's tried (and failed) with seltzer before:
Coca-Cola drowned in the sparkling water industry... 5 years later, it's only earned 2.5% of the US flavored sparkling water market. Here's who really owns it:
Sparkling Water became so big, it’s got niches now... While soda sales fell, sparkling water sales surged epically from 100M gallons in 2013 to almost 400M last year. That's created a demand for different types of sparkling water for niche needs: Bud Light Seltzer and Corona Hard Seltzer want to replace your evening cocktail, while Coke's AHA goes after your morning espresso.