If I could escape... I would, but first of all, GTA. Grand Theft Auto might not be Gwen Stefani's version of escape, but it is for millions in the corona-conomy. Digital fantasy worlds apparently thrive in a pandemic/recession: video game publisher Take Two nearly doubled its profit last quarter. Now T2's stock price is at a record high, up 35% from its pre-COVID highs.
T2's not the only one... It's all connected in the gaming industry. US spending on video games surged 26% in June, the highest for the month in over 10 years. That lifted the tide for all gaming players, both on the hardware and software side:
The big threat to gaming companies is democratization... For decades, a handful of video game publishers acted as gatekeepers of the gaming world. Take Two's console games sell for up to $60+, and the latest consoles they're played on (like Xbox) sell for ~$400. But now "cloud gaming" — like Microsoft's "Netflix for games" service — is threatening that exclusive biz model. When you can play high-quality games straight from a smartphone, that opens doors for developers, and for prices of Take Two's games to drop.