Hey Snackers,
Since 2020 couldn't get any weirder anyway, Coca-Cola seized the moment to launch Coke-flavored cappuccinos (through Costa Coffee, which it acquired). Because 14 years of Coke + coffee flops must mean this is finally the one.
The S&P 500 ticked up and the tech-heavy Nasdaq closed at a record high Wednesday thanks to positive COVID-19 vaccine data from Pfizer and BioNTech's trials.
BTW, this is our last newsletter of the week since markets are closed tomorrow for (early) July 4th — Enjoy this Independence Day weekend 🇺🇸
What do you call boozy ecommerce?... Let's go with bcommerce. If there's one thing you want showing up at your door mid-pandemic, it's wine. Bcommerce sales soared almost 400% in mid-April when lockdowns were on and bars were shut. Then we had a brief reopening stint, but now bars are getting re-shut in some of America's largest cities.
Constellation isn't just buying a startup... It's buying the whole bcommerce biz model.
In a fragmented industry, brand matters extra... Many young drinkers can’t name/pronounce a wine label besides whatever sits next to Two-Buck Chuck at Trader Joe's. But brands like White Girl Rosé by Josh Ostrovsky (@TheFatJewish) stand out because of the personality they're built on (so AB InBev acquired it). Constellation is hoping Empathy Wines' brand can bring some of that personal touch to its liquor portfolio.
Beyond borders... Alibaba is "the Amazon of China," with one key difference: Alibaba.com is a marketplace that connects over 1B buyers and sellers — it doesn't actually own any of the merch (no "Baba Basics"). While Alibaba trails Amazon in many respects, it has it beat on grocery stores. Before we get into the meat of that, let's talk alt-meat:
More like "the Amazon of the Future"... Alibaba launched Freshippo in 2016 to pioneer the "New Retail" concept. Think: mobile-order products, unmanned checkouts, and hot food lockers. Now it has over 200 Freshippos, all aimed at creating a world where: "the boundary between online and offline disappears" (would watch that movie).
It's all about the daily touch points... The more touch points you have with a company's products each day, the more intimate that customer-company relationship is. Companies like Apple and Amazon have high daily touch points. But operations like Freshippo bring that daily interaction to another level. That intense interconnectedness is what Amazon is trying to achieve with its Go stores (and everything else it does), but Alibaba is far ahead.
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Disclosure: Authors of this Snacks own shares of Alphabet, Amazon, Alibaba, Apple (lotta A's), and Beyond Meat
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