"I spruced up the place a bit"
To put it lightly: 2020 has been a brutal year for the world. Tens of millions of people lost their jobs, and 1.8M lost their lives to coronavirus.
Throughout the turbulence, our goal has been to demystify the markets by delivering you digestible financial news. This week, we’re taking a pause from the daily news cycle to look back — and forward.
In our first ever “Snacks Digested” series, we’re spotlighting four of the biggest trends that shaped business this year.
Commuting to the fridge... The excitement is palpable. In March, we realized home is where the heart is — and also where the entire year is. Cue: "The House Hype." The best time to DIY-home improve is when you're home 24/7, so we invested in sprucing up our biodomes. We thought the hype might be slowing in May, but it barreled through the rest of the year. The House Hype wasn't just a hideaway — it was a necessary distraction.
Home Improvement and Decor: From $5 candles to $5K cloud couches...
Home Appliances: From Chromebooks to bidets...
Home Delights: From gardening to sourdough starters...
Revenge spending could be next... Our houses are decked out, we have enough Ross scented candles to last a lifetime, and the vaccine is expected to become broadly available by summer 2021. "Revenge spending" outside the home on things like vacays, concerts, dining, and non-stretchy clothes could be coming — aka: the anti-House Hype.
🍪 Want to start Snacking daily? Sign up here for our daily market newsletter.