NSFW

Snap hits a record on a wow-worthy quarter (it got its Facebook revenge)

Snacks / Wednesday, October 21, 2020
_Snap getting freaky with the filters_
_Snap getting freaky with the filters_

Who didn't get corona-ghosted last quarter... Snap stock soared ~30% to an all-time high after the little ghost reported expectation-smashing earnings. You probably noticed more ads appearing every 5 seconds as you tried to watch “Kylie sizzles on Capri beach” and "Oddly Satisfying."

  • Sales shot up 52% as advertisers started spending again, compared to growth of 17% in the previous quarter.
  • Daily users grew 18% to 249M — that's equivalent to 75% of the US population.
  • Snap's loss shrank 12%, but the 9-year-old company still isn't profitable.

Zucking revenge... Snap's growth slowed big time after Facebook's Instagram copied its game-changing Stories back in 2016. But last quarter, Snap profited off FB's misfortune: earnings were boosted by the FB ad boycott, as marketers shifted spend to Snap. Also: since TikTok was banned in India, Snap more than doubled its users in the world's 2nd most populous country.

  • Snap has done a lot this year, launching new features from Mini apps to TikTok rivaling Sounds to the (in)famous anime filter.
  • There’s a lot you can do on Snap now besides sending double chin pics, from meditating with Headspace to Shazaming songs to identifying plant species.

Snap got lucky... with the FB boycott and the TikTok ban saga. Now the question is: can it keep up the growth and users it gained last quarter? Snap's CFO said that it's not clear whether pumped-up ad demand will stick. But investors ignored that, boosting the stock on the surprising growth.

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