Napping on the Pottery Barn couch... Williams-Sonoma is the CA-based home goods retailer behind Pottery Barn, West Elm and (wait for it...) Williams-Sonoma stores. Its stock surged 13% after unboxing some chic (yet comfortable) results: despite closed stores, WS sales actually grew thanks to its online prowess (it's now calling itself: "digital first"). Ecommerce sales jumped 30% on lockdown-induced home makeovers.
Less CBD protein powder promos in-feed (please)... Facebook-owned Instagram will share ad revenue with influencers for the first time (ever). Insta will run ads on IGTV, then give creators a 55% cut of revenue from their vids (Google does the same with YouTube). This move could help Insta lure more famous creators (like big YouTubers) onto IGTV. Popular creators = popular content = more users = more ad $$$ for Facebook. YouTube got Zuck'd.