A New Hope Against the Amazon Empire
Darth Bezos feels a disturbance... over Shopify's newly-launched, 100% anti-Amazon shopping app. You've probably used Shopify without even knowing it — it powers the ecommerce sales of over 1M businesses, from small mom-and-pop shops to big names like Kylie Cosmetics, Lindt, and Chubbies.
So simple it's brilliant?... Shopify's new consumer-facing shopping app, anticlimactically called: "Shop." Shopify has a bunch of juicy data on products you've bought from its customers (aka other online shops) — with this app, it can aggregate all your fave stores in one place and make spot-on recs:
Shop is the Rebel Alliance... to Amazon's empire. It's a hope for small retailers to gain leverage against the monolithic behemoth that controls around 50% of US online shopping. Before, Shopify was only empowering businesses to go online independently — now, it's urging them to unite under the Shop umbrella. Shop's biggest challenge: The friction of convincing you to download a new app.