Eat

Slice only does pizza things — and it just raised $43M more to do them

Snacks / Wednesday, May 13, 2020
"_You want pizza, pizza, or pizza?_"
"_You want pizza, pizza, or pizza?_"

Sounds cheesy... Pizza ordering app Slice just raised $43M in fresh dough to help small pizzerias go online. For the Big Four players in the mafia-style delivery warsDoorDash, Grubhub, Uber Eats, and Postmates — more is more (1,578 different pad thai options within delivery-range). But for Slice, less is more, and pizza is everything (we don't blame it):

  • Slice helps small pizzerias compete with big chains — it provides all the tech, payment systems, customer service, and marketing that these mom-and-pop shops need to make it in the heated $46B US pizza market. Call it PaaS (pizza as a service).
  • Unlike the Big Four food platforms — which can take more than a 20% cut on orders through various fees — Slice charges a set $2.25 commission + 4% processing fee per order (though it doesn't actually deliver the pizza). Still, steep fees can be killer especially for smaller businesses.

Slices on Slice are well positioned in the corona-conomy... 90% of its 13K pizza partners have stayed open during lockdowns — That's because of pizza-nomics (the economics of pizza). Pizza joints were doing takeout/delivery on their own well before apps were a thing, unlike your neighborhood tapas spot and most other food options.

Platforms need sellers and buyers... And up-and-coming Slice will need to conquer the (pizza) sellers before it can corner the (pizza) buyers. Right now, 10-year-old Slice is still focused on attracting great pizza joints to its platform — once it has your go-to local pie shop on board, it has a way better chance of attracting you (aka, the buyer). We expect new consumer-focused features, like loyalty points, to hit the app next.

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