Can hear a pen drop in the office lobby... Yesterday, we talked about Twitter's decision to let its employees work from home forever (AKA, permanent optional WFH). Today, we're looking at the companies that could lose out most if enough employees don't return to offices. Let's start with a bankable example:
Some companies/employees are getting comfortable with WFH... (noticing more pajamas on Zoom calls?). And if too many start permanently allowing WFH, we'll see some corporate offices empty out. That directly hurts "Work from Work" companies relying on you going into the office:
Work from Work companies may have to WFH... If widespread WFH actually takes hold (still questionable, despite hype) then Work from Work companies will have to shift business models, or risk going under. Catering and office supplies companies could start offering company-sponsored at-home subscription packages — but shifting will be much harder for commercial real estate businesses and cities, which rely on office revenue.