If you land a fakie-to-fakie 720 and no one sees it... did it even happen? That's why GoPro exists. The action camera icon just unveiled 2 new models: $399 for the uncreatively named HERO8 Black and $499 for the HERO Max. Just in time for the holidays, the only gift GoPro shareholders want is a charming return to profitability.
GoPro’s problem: Mainstream > Extreme... The new iPhone boasts 3 cameras. Three. Apple's photographic game is more than enough for most mainstream buyers. That's pushed GoPro to focus on extreme customers who appreciate the 12 megapixels and hypersmooth stabilization of its new lenses. Too bad "extreme" is a much smaller market than "mainstream."
GoPro's got no moat... A "moat" is how a business guards itself long-term from competition (picture Tylenol's patents that protected its recipe for years). GoPro boasts some unique technology in its surf-proof, snowboard-capable cameras, but rivals like Garmin and Samsung have effectively (and legally) replicated them. For cheaper.