Virtual margs on the meta-roof… that’s hot. Mega-influencer and entrepreneur Paris Hilton has teamed up her media company with metaverse gaming site Sandbox to open a virtual Malibu mansion (trailer here). The Sandbox is a “decentralized virtual world” where users can buy land, browse shops, and attend concerts — all virtually. With 40M+ global downloads, The Sandbox has become a hot spot for celebs to interact with fans:
Digital “For Sale” sign... Metaverse real estate has crumbled during crypto winter, with virtual land prices down 80% in the past six months. Last quarter, The Sandbox’s virtual-land sales hit their lowest level in over a year as IRL inflation tamps digi-splurging. But that hasn’t stopped meta-platforms from sealing deals with brands and celebs.
Celebs are bridging the “phygital” gap… by bringing their real world into the virtual world. These physical-digital partnerships can help celebs and brands earn fresh $$ from new forms of virtual entertainment. Imagine: hitting up Paris’ virtual rooftop DJ set before heading to Snoop’s meta-mansion for the after-party.