The only jam in this store... is apple. Like a bad-tempered college RA, Apple's shutting down the speakers (except for its own). Apple has long sold 3rd-party hardware on its site — now it's giving "outsider" audio devices the boot. It's also telling employees to remove them from physical stores, leaving 0 memories of the brands it's breaking up with:
You came in like a wrecking ball... For a while, there was speculation that Apple could acquire Sonos, just like it snatched up Beats in 2014 (#putaringonit). The potential of an Apple-cquisition boosted Sonos stock. Apple just killed that dream, so Sonos stock plunged. Apple is clearing out its drawers to make space for its new (Apple-only) audio babies:
Apple is moving toward ultimate self-reliance... It's a strong, independent company (FYI: the most valuable in the world), so it's taking a DIY approach. In 2014, it stopped selling Fitbit wearables after Apple Watch launched. This year, it dropped Bang & Olufsen devices. Soon, it'll start making Macs with its own Apple-crafted chips (sorry, Intel).