Enter the Mocha-verse… Cold brew’s coming to the blockchain. Yesterday Starbucks introduced a loyalty program powered by non-fungible tokens called “Starbucks Odyssey.” Odyssey will be powered by Polygon, a proof-of-stake "sidechain" that aims to make ethereum transactions cheaper and faster. Polygon’s native token, matic, jumped 5% on the Starbs news.
Spill the NFTea… Last year NFT sales boomed with high crypto prices. But since then the NFT industry has struggled:
Loyal customers make it easier to innovate… After Starbucks combined its existing payment system with new mobile-ordering tech in 2015, loyal latte-sippers happily adopted the tech to earn rewards — and made Starbucks the top mobile payment platform (it’s now second to Apple Pay, with 31M users). Starbs could become a top player in web3's tokenized future, if customers embrace its new NFT features.