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Online car seller Vroom files to go public — the rare quarantine-friendly IPO

Snacks / Tuesday, May 12, 2020
"_Please walk a safe distance away from the Vroom_"
"_Please walk a safe distance away from the Vroom_"

Test driving the couch... You buy socks, matcha powder, and dumbbells from your couch — why not throw a minivan in the cart too? Online used-car seller Vroom reportedly just filed to go public — and it's circled the calendar for June. Vroom wants to disrupt the car dealership experience:

  • Less Haggling: By cutting out the car dealer middleman, Vroom says it's better able to pass on savings to its customers (no haggling). Still, in 2019 over half of Vroom's sales came from traditional dealerships.
  • Contact-free: The style of Vroom's car-delivery service — this method involves three separate instances of either you or your delivery driver "walking a safe distance away."
  • 7-Day Returns: Sweater not the right shade of peach? Return it. Prius not as "magnetic gray" as in the pics? Send it back within a week.

Not every company that plans/files to IPO actually does it... Postmates, DoorDash, and (cough) WeWork still haven't. But Vroom's plan to IPO in June, in the middle of the corona-conomy, suggests it's confident in its outlook (or it just needs to raise money):

  • In December, Vroom raised $250M at a $1.5B valuation, but we don't know what it's worth today.
  • We do know that Vroom's bigger/better-known rival Carvana saw its share price jump 7X since its 2017 IPO (it's now trading at near-record levels).

Vroom thinks its IPO filing is coronavirus proof... Vroom’s S-1 filing (it's still confidential) will give potential investors a lot of info — we're betting Vroom will highlight its corona-conomy strengths: Vroom's anti-human-contact, online-focused biz model. And for people looking to avoid public transit, Vroom's used cars may fit snuggly with economic strain and germ worries.

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