Mafia-style delivery wars consolidate: Uber reportedly offers to buy Grubhub

All Uber the place... Uber's been on a consolidation streak lately. First came last week's sizable investment in e-scooter company Lime (and consolidating it with its own e-scooter/bike biz). Now, Uber has reportedly offered to acquire Grubhub (to consolidate with its own Uber Eats delivery) as early as this month. Let's reacquaint ourselves with the mafia-style delivery wars:

• Uber is 10X bigger than Grubhub in terms of market value, but Grubhub has a bigger share of the US food delivery market.
• Right now, DoorDash is still the leader, controlling 42% of the US market, followed by Grubhub with 28%, Uber Eats with 20%, and Postmates with 9%.
• Uber and Grubhub combined would control almost half of the market, and Grubhub stock jumped 30% on news of the potential engagement.

Tackling the promiscuity problem... Back in October, Grubhub's CEO famously called its users "promiscuous" — there's no loyalty in the food delivery game, as you switch from app to app according to whoever offers the best promos.

• Food delivery is largely unprofitable thanks to these code-diggers. To win customers, all the apps compete to offer the best promos (aka give away free money) — this has caused Grubhub some major profit losses.