Hey Snackers,
The best part of returning to a pet-friendly office: hanging with all the pandemic pups that your coworkers adopted during lockdown. Just don't pet them.
Crypto prices rebounded yesterday after Wednesday's big selloff. Bitcoin, Ethereum, and Dogecoin all jumped. What fell: jobless claims, which hit a new pandemic low last week.
No more FICO scores on Hinge... even 800s. JPM Chase, Wells Fargo, and other banks are taking the “history” out of credit history. When reviewing credit card applications, banks will consider deposit account info for people with no credit, according to WSJ's #PFWTM — and share that info with each other. Think: $$$ in checking and savings accounts, and overdraft history. It's part of a gov-backed initiative to extend credit to underserved people. The pilot, aimed at financially responsible people without credit scores, could launch this year.
Give the people credit... 53M adults in the US don’t have credit scores — many only pay with cash/debit, or are new to the US. If this program launches, Chase could check your Wells Fargo checkings when reviewing your Chase card app. That means millions more Americans could get access to credit — and it could be a boon for banks and credit card companies.
Credit = opportunity... Good credit can help people take out cheaper loans like mortgages. Homeownership has been one of the greatest contributors to wealth creation for families. But mortgages are hard to get without a credit score. In 2015, Black and Hispanic adults in the US were more likely than white or Asian adults to lack credit scores — and they're still more likely to be denied mortgages. Increasing credit access to historically disadvantaged communities is key to narrowing the racial wealth gap.
Starbucks is out of oat milk... What else is new? Oat milk icon Oatly raised $1.4B in its IPO on Wednesday, snagging a frothy $10B valuation — more than Beyond Meat's market cap. Yesterday, Oatly shares soared 19% during their first day on the Nasdaq. The IPOat eased investors' concerns about IPOs, which have been underwhelming recently. A few things investors were sweet on...
My oat milk brings all the boys... to the Starbs. Oat milk is a barista staple today, but for decades after Oatly was born in 1994, it was pretty obscure. Wild stat: the founder of Oatly literally invented oat milk. In 2017, Oatly expanded to the US and launched a major rebrand. That hip, spunky branding has been key to its growth. Oatly's marketing strategy = anti-marketing (see: these murals, these cartons, and this Super Bowl ad). And it's provocative...
Provocative marketing comes with risks... Oatly highlighted its "provocative and unconventional marketing" as a business risk, which could expose it to more scrutiny from food regulators and lawsuits from dairy lobbyists. Oatly's slogan: "It's like milk, but made for humans." But for Oatly, the branding strategy has also come with big rewards. Oat milk is oat milk, but people seek out Oatly specifically, thanks to its "cool brand" factor. That's likely why Starbs chose to feature Oatly, too.
Authors of this Snacks own shares of: JPM Chase
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