America's Next Top TikTok Copycat is...
What's next, FleetTok?... Last week, Twitter copied Snap's Stories feature with Fleets (only four years after Facebook copied it). ICYMI: Pinterest, LinkedIn, and YouTube also have Stories. And of course, Facebook/Insta also copied Snap's AR Filters (avocado crown FTW). Now, Snap is doing some copy-catting of its own with its new "Spotlight" tab.
Not so Renegade, Renegade... Copying popular features is standard MO for social apps. And Facebook has been aggressively pushing vertical videos on its Tok-competitor "Reels." But Snap is doing Three Vs a bit differently:
This is new (complicated) territory for Snap... Before, users could only see snaps posted by friends or by publishers in the Discover tab — there was no "going viral on Snap." But with all the scrutiny around viral misinformation and hate speech on Facebook and Twitter, Snap is moving into moderation-heavy (and risky) territory. That's probably why it isn't allowing comments on Spotlight videos.