Sweetgreen’s new salad subscription aims to make your resolutions digitally sticky

Guacamole Greens go public... Sweetgreen became the first publicly traded lettuce stock in mid-November. For some the salad chain is a staple in cities like LA, NYC, and Austin, where Super Green Goddess salad is a lifestyle. SG was launched in 2007 by three college students in DC — now it has 140 locations in 13 states and plans to double that in the next five years. But SG lost $87M from January to September 2021, and the stock is down 36% from its IPO day high. Now...

• Sweetgreen is testing a subscription called Sweetpass to aid your New Year's resolutions with "30 days of green routines."
• For $10/month you get a daily $3 credit. The pilot expires on February 15 and is exclusive to orders made through Sweetgreen's app or website.

Click for Shroomami bowl... Sweetgreen really wants you to order online, and has been tech-ifying stores for that purpose (it even bought a salad-making robot company). It also offers promo prices and special menu items solely for digital customers. Here's why:

• Sweet greens are made of this: Digital orders make up more than two-thirds of Sweetgreen's sales.
• Digital users make 46% more visits than other customers — and spend 21% more per order.
• Optimizing operations and boosting stores’ sales volume through pickup and delivery could help SG notch up profits.