Love the smell of Nesquik in the morning… more like Nescafé. Nestlé (aka: the world’s largest food company) is famous for sweets like Kit Kats and Toll House cookies. But it’s also the world’s largest coffee company, with brands like Nescafé, Nespresso, and Starbucks’ at-home offerings (think: fridge Cold Brew). Now it wants to save the java beans:
The world’s favorite jitter juice… is in trouble. Global coffee revenue is over $400B/year, but the market could lose steam. Coffee crops are grown near the drought- and hurricane-prone equatorial belt. Rising temps could reduce coffee-growing land area by as much as half by 2050. Meanwhile, severe frosts in Brazil already slashed last year’s crop.
Coffee’s the tip of the iceberg… It isn’t the only crop facing climate threats. Corn-crop yields may decline by nearly 25% by this century, NASA says. Wine, almonds, peaches, and rice are also being affected. Companies may have to step in where governments have been slow to act to protect their products — and the world’s food supply.