Hey Snackers,
Natty Light Seltzer. Now a thing.
Didn't distract markets from the growing US/China trade war — China devalued its currency (again) to counter upcoming US tariffs. That latest escalation dropped the Dow 391 points to start the week.
Not Big Oil. Biggest Oil... Saudi Arabian Oil Co — aka "Aramco" — just stuck its financial statements up on the web for the first time ever. It didn't have to (it's not publicly traded), but it's trying to pique some investor intrigue. Here's what Earth's most profitable company looks like:
The home run record was 16. Then Babe Ruth hit 29. Then he hit 54... Aramco is the Bambino of profits. Behold, its elusive financial stats from the 1st half of 2019:
Operation: Modernize... The next Saudi King (Crown Prince Mohammed Bin Salman) was all the rage trying to modernize his intensely conservative country (women just got the right to drive). That plan was put on ice after the murder of journalist Jamal Khashoggi (believed to be at the Crown Prince's order). Now he's venturing out of the moral doghouse and the finance world doesn't seem to mind. The biggest IPO ever could be coming.
Can I borrow your car charger?... GM and Volkswagen are ditching the hybrid technology that Toyota made famous with the Prius back in the 90s. Here's a cheat sheet on conventional vs. hybrid vs. electric as they go long on plug-ins.
Hybrid upped America's MPG... but barely. According to the WSJ, the carmakers are realizing hybrid isn't cutting greenhouse gases enough for the future, especially with Europe and China's aggressive environmental plans. Ford, Volvo, and Toyota though are sticking to hybrid because some customers aren't ready to go cold turkey with regular unleaded.
Companies can only make so many bets... A car CEO has a ridiculous menu of expensive things she could invest in — autonomous driving, car sharing, pickup trucks, hybrids, and electric. Each buck spent on hybrid tech is a buck not spent on those other things. More car bosses believe hybrid's era is coming to a close soon.
If baby Jordan went back-to-school... he'd subscribe. A stealthy sneaker club startup called Easy Kicks has been delivering shoes to 10K member families. Turns out it was Nike all along. Easy Kicks just got rebranded as "Nike Adventure Club" for kids 2-10, and it's Nike's 1st-ever subscription service:
Subscriptions — so hot right now... From Dollar Shave Club razors to Lola tampons, subscriptions guarantee recurring revenues for the biz and build brand loyalty (plus, customers don't have to shop/think anymore). Now, Kid-scriptions are gaining traction because they grow so fast (😭) they constantly need new stuff. Here's who else has boxes for size "24 months" up to "16 husky":
It's all about the upgrade... The biggest surprise for Nike was how offering different price tiers let users test it — and then commit. Intensely. Most began at the cheap $20/month option, craving more adorably small kicks. And then they paid up for the fancier tier ("just $10 more for 2 more pairs!"). Nike's pricing strategy was the real winner.
Disclosure: Authors of this Snacks own shares of Amazon and Volkswagen
20190813-925539-2790572