Netflix raises US and Canadian prices again but slashes prices in India to reach its next “100 million”

Don't look up... at your streaming bill. Netflix is raising prices for its 74M subscribers in the US and Canada across plans. The standard plan (aka: the most popular) is rising by $1.50/month to $15.50. The hike comes less than a year and a half after the Flix's last US increase.

• Watch again: Netflix gained 36M subscribers in 2020 as we hibernated with laptops, ramen, and "Tiger King."
• Next episode: That led to subscription saturation (#subscripturation) and slowing growth. Last quarter Netflix added fewer than 4.5M subs.

The real "Single's Inferno"... no one to share a Netflix password with. US-Canada subscribers make up more than a third of Netflix’s 214M subs. But in the second quarter Netflix lost US-Canada subscribers. The price hikes could add $1B+ in annual revenue to compensate for sluggish growth in the Flix’d-out market. As streaming competition #intensifies, Netflix is exploring other growth opportunities:

• New products: Last year it launched a merch shop (think: "Emily in Paris" sunglasses). It also released games on its mobile app, including two based on "Stranger Things."
• New markets: Netflix is doubling down on foreign content like “Squid Game” for international growth. Last month it slashed prices in India to $2.60 to compete with Disney and Amazon in the largest untapped digital market.