"Say So," the full version... Well, almost. TikTok is rolling out three-minute videos for everyone, a boost from the current one-minute limit. That means you could learn the full lyrics of viral songs, instead of half a chorus. It also means that the nature of TikTok — and its bite-sized content — could change.
While vids get longer... the wallet is getting fatter. TikTok's Chinese owner ByteDance saw sales more than double last year to $34B, according to WSJ — nearly 14X Snap's annual revenue.
ByteDance has the "two worlds" advantage... That could be its biggest competitive edge. Nearly one in four people on Earth use a ByteDance app — that puts it on par with Facebook and YouTube, and far past Snap and Twitter. Meanwhile: Facebook, YouTube, Snap, and Twitter are all banned in China. Because these platforms aren't censored by China, they're closed off from the world's most populous country, limiting their growth. With TikTok and Douyin, ByteDance has the best of both worlds.