Legally Zoomed... to the public market. When you need legal help, you either a) do hours of Googling, or b) beg your friend to FaceTime with their lawyer mom — anything to avoid paying $500/hour. LegalZoom tries to fix that by offering legal services online. Think: DIY legal documents and e-consultations. You fill out some questions, and LZ whips up completed legal docs. On Wednesday, the 20-year-old company whipped up an IPO:
"Call my e-lawyer... I need to LLC my CBD kombucha startup." 2020 was the best year on record for new business creation, and applications for new businesses have continued to soar this year. LegalZoom reaped the benefits of all those business apps:
LZ is a piggyback stock... to the Creator Economy. In September, WSJ reported that Americans were starting businesses at the fastest rate since 2007. And it's not just brick-and-mortar stores. During the pandemic, Americans created new businesses from Etsy shops, online fitness services, apps, and podcasts. And those creators needed legal docs to seal the deal.