Facebook ad boycott gains corporate strength — but is it Too Big To Cancel?

Good thing there's no "dislike" button... Facebook is getting hit by a wave of corporate thumbs downs, as part of a boycott called "Stop Hate for Profit." The goal is stronger policies on Facebook to combat misinformation and hate speech from spreading on online:

• Participants will pause advertising on FB/Instagram until at least July — BTW: ad sales make up almost 100% of FB's revenue.
• 93 companies have joined the boycott so far, including blue-chip big shots like Verizon and Colgate-Palmolive. Unilever is boycotting both FB and Twitter for the year. Starbucks and Coke are pausing social media ads as a whole.

Heating up... While boycotters like Patagonia have a history of activism, investors were concerned to see less outspoken (and bigger) corporations involved. Case in point: FB stock plunged 8% after Unilever joined the chat. That's when FB said it'll start labeling political speech that violates its rules and banning hate speech on ads. That's a shift from the laissez faire approach it took on controversial Trump posts. Boycotters say it's not enough.