Hey Snackers,
You've heard of "revenge spending." New thing: revenge luxury spending. Lamborghini is almost sold out for the year, and Chanel's sales grew by double digits last quarter.
Stocks dipped yesterday on slowing retail sales. Speaking of...
Fewer scented candles... more candlelit dinners. Retail sales fell 1.3% last month, but it's not a bad sign for recovery. Spending is shifting from physical goods to "revenge experiences," as Americans swap TV menus for cocktail menus:
Hold my beer garden... Yelp's latest data blows those retail numbers out of the iced tap water. Last month, Yelp seated a record 3.7M diners in the US — up 48% from May 2019. Yelp bookings surged past pre-pandemic levels in almost every US state, minus NY.
Yelp’s data confirms the digital transformation... The 2019 numbers and the 2021 numbers are apples and digital oranges. What these comparisons really reflect: the number of restaurants and diners that moved online. During the pandemic, restaurant owners flocked to tech platforms to secure takeout orders, set up digital menus, and add contactless payments. And it appears they're staying digital. This shift bodes well for restaurant tech providers like Yelp, OpenTable, Toast, Square, and Resy.
50 new fits... for 50 new TikTok vids. Amazon's feeling more like MySpace right now. After 152 days as the #1 ecomm app in the US, the 'Zon has lost the top spot to Shein. The Chinese online apparel retailer is a Gen Z favorite, thanks to low prices and a massive offering of on-trend clothing. Shein adopted the fast-fashion model pioneered by Forever 21, H&M, and Zara — then turbocharged it:
We do know one thing... Shein is raking in the big bucks. Sales reportedly more than tripled to $10B last year — well above Zara's online sales. Shein's US success is partly thanks to a loophole: Trump's 2018 China tariffs only applied to packages over $800 (very rare for a Shein order). Then China effectively waived export taxes for D2C companies, adding more fuel to Shein's US growth.
Welcome to "real-time fashion"... In the TikTok era, trends change so fast it's hard to keep up. Fast fashion retailers are struggling as Zillenials opt for second-hand Levi's over H&M florals. By sharing app search data with suppliers, Shein can react to new trends almost instantly. If peacock patterns are trending on Monday, Shein can tell Chinese factories to have peacock crops/shorts/earrings ready for shipping by next Wednesday — much faster than even fast fashion. One big downside: real-time fashion could result in even more waste and enviro-harm.
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