Black Friday is dead — long live "Mobile Cyber Pickup Week"

We need to rename Black Friday... Odds are you weren't trampled this year by neighbors in pursuit of a Frozen 2 doll. We already unwrapped Black Friday sales data — the era of aggressive in-store gift hunting post-Thanksgiving is over:

• In store: Sales at physical stores dropped 6.2% from last year and the number of shoppers in those stores fell by 2.1%.
• Online: Black Friday purchases made online increased by 20% to hit a record $7.4B.

Your phone won Black Friday... You're probably not shocked that ecommerce outpaced physical shopping — buying fresh pajamas online while in your pajamas isn't new. But the surprise this year was the domination of smartphone and pick-up orders that transformed Black Friday into "Mobile Cyber Pickup Week":

• Mobile $$$: Too tired to open a laptop? 65% of Black Friday's online sales happened on smartphones — that's the biggest day ever for mobile ecommerce transactions, up 35% from last year.
• Pickup $$$: Annoyed waiting that agonizing 48 hours for shipping? Yes, we are outrageously spoiled. "Buy online, pickup in store" sales jumped 43% from last year.