We need to rename Black Friday... Odds are you weren't trampled this year by neighbors in pursuit of a Frozen 2 doll. We already unwrapped Black Friday sales data — the era of aggressive in-store gift hunting post-Thanksgiving is over:
Your phone won Black Friday... You're probably not shocked that ecommerce outpaced physical shopping — buying fresh pajamas online while in your pajamas isn't new. But the surprise this year was the domination of smartphone and pick-up orders that transformed Black Friday into "Mobile Cyber Pickup Week":
Omnichannel. It's taking over the way we shop... Omnichannel is the unnecessarily complicated retail term for making sure all sales channels work together like synchronized elves: Buy Spanx online or in-store, and get them delivered online or in-store. Target and Walmart invested heavily in software and logistics to make omnichannel possible... which could be the difference they need to finally slow Amazon's growing control of our shopping.