McDonald's kicks salads, bagels, and 98 others off its menu (because less is more)
Ronald thrives on minimalism... The one thing McDonald's is slimming down: its menu. When coronavirus hit, the Golden Arches streamlined operations by temporarily cutting menu options. Salads, yogurt parfaits, and bagels were among the 100 unfortunates that got booted. Now, they won't be returning to the menu any time soon.
Less is more... That's what McDonald's realized after this corona-conomy experiment. Fewer menu items means less to source, stock, prepare and serve — and less waste. McD's is lovin' the results:
- Speed: Drive-thru times dropped by an average of 25 seconds. Buuut — this extra speed could also be due to the lack of dine-in customers (who hold up the line).
- Satisfaction: Customers reported that their food tasted better and their orders were more accurate — because chicken nuggies and fries are easier than Southwest Chicken salad with half dressing on the side.
Corona-conomy has been one giant business experiment... It accelerated the WFH trend, and now it's speeding up McDonald's menu-slimming. For years, McD's has been getting feedback that its menu is overwhelming. So it planned to potentially simplify it in 2023 with a menu review. But now that change has already happened... three years ahead of schedule.