Facebook is reportedly planning a new initiative to fix the news it helped break

This has rom-com written all over it... We're at the last 30 minutes when Facebook tries to rekindle its fraught relationship with the news industry. According to the WSJ, Facebook is offering news publishers up to $3M per year to license entire articles and stick them in your newsfeed.

The last time Facebook dated news, it didn't go well... Promises were broken, and the breakup was bad.

• How the relationship worked: Just as news publishers were getting disrupted by the internet, Zuck welcomed them to post articles on Facebook, which it would promote in newsfeeds.
• The promise to news: People will click on your articles! And you can make money through that web traffic (with ads) or by getting them to subscribe!
• What actually happened: FB traffic didn't lead to much money for news publishers, who struggled. Then Facebook tweaked its algorithm to demote news, and promote baby pics instead.
• The really bad part: Fake news replaced real news, and the troll-authored content got loads of likes, shares, and comments.