Hey Snackers,
Working at Disney for free is 40 times harder than getting into Harvard. 10,000 people applied. 14 got Mickey's acceptance letter.
Markets stayed relatively stable as US/Iran tensions appeared to cool.
News, delivered hot (28 minutes after the ETA)... Grubhub shares spiked on word the food-deliverer is considering selling itself (+ fries, sauce on side). If Grubhub gets acquired like the WSJ reported it might, it'll probably be at a higher price than where the stock was trading yesterday — that's why shares jumped 13%.
You're becoming "more promiscuous"... That's what Grubhub's CEO thinks about us diners. Grubhubers used to be loyal, one-app customers. Now they're flirting with the competition, and it's an (expensive) marketing battle of "$5-off-next-order" promo codes to win them back. We noticed that delivery apps are divided by territory, mafia-style:
If you can't beat 'em... Consolidate. The Delivery Wars are so vicious that even Amazon dropped its restaurant delivery service last year. With un-loyal customers and aggressive price competition, mergers are inevitable. Doordash already bought Caviar, and Grubhub might have to sell itself or merge — that's cheaper than splurging on marketing to beat Uber Eats in Miami.
Don't skip through this ad... Spotify could become the #1 podcast monetizer thanks to “Streaming Ad Insertion” (note to Spotify: Please rebrand that name). Instead of 1 ad per podcast played to all listeners (forever), Spotify's offering this combo:
Nothing angers a marketer more... than when someone hears their ad, but hates their product. Cheesecake Factory making a podcast ad? Lactose-intolerant people will hear it. That's a wasted ad. They'd rather the ad target only 18-36 year-old males who like food that's cheesy, meaty, and cheesy. We've seen this before.
Spotify’s secret weapon isn’t just data — it’s their willingness to use it... Spotify knows your age, gender, location, and what music you’re listening to (for Snacks Daily listeners, it's Post Malone, Drake, and Ariana Grande). It’s willing to use that data to segment listeners into groups hearing different ads. But pod-rival Apple hasn't been willing to do that — privacy is their major selling point.