This is awkward... Edgewell Personal Care just paid $1.37B for Harry's, the direct-to-consumer guy-and-gal shave company. Investors hated it. Shares of Edgewell fell 16% Monday for a couple other reasons, too:
The disrupted just ate the disrupters... Gillette and Schick owned a comfortable, high-profit razor duopoly. Now they kind of do again after acquiring up the companies that disrupted their coziness:
Time to subscript-ify. Everything... The Harry's co-founders impressively convinced a generation to buy a razor and sign up for regular blade/cream refills. It makes sense (most facial hair grows kinda consistently). Edgewell has other products ready for subscript-ify: Body wash, tampons, napkins. Time to Harry-ify them all.