Ditched the app... But probably not the data. People are deleting their period-tracking apps in response to the decision to overturn Roe v. Wade. Social media posts have sparked fears that menstruation data could be subpoenaed by authorities in states where abortion is outlawed and used as evidence in potential criminal cases. Now, fertility apps are taking steps to anonymize user data.
Sensitive info… Millions of women, transgender, and nonbinary people rely on these apps to help them track their periods, avoid pregnancy, or become pregnant. But unlike data shared with healthcare providers, data from health apps isn’t typically HIPAA protected. Now, app developers are scrambling to ensure that they don’t have user-specific info to share in the first place.
Fertility could be the next frontier… in the privacy wars. Sharing and selling app data is a long-standing (and long-criticized) practice, usually done for ad purposes. Now, it’s not just period apps that could be caught in the privacy thorns: there’s a possibility that prosecutors could seek data on everything from pregnancy test purchases at pharmacies to ovulation kits on Amazon — and potentially even messaging and location data from social apps like Facebook.